ТМ McCain / french fries / restyling

About the project: 2006 / McCain / ТМ McCain / french fries / restyling

Task: restyling of the market leader (the oldest company in the world that produces french fries), development of a single template of different products.

Scope of work: consulting, naming, copywriting, concept, food styling & photo, final art-work, layout, prepress of 10 SKU.