About the project: 2015 / Kupecheskoe slovo / TM Varenezh / fresh berries mixed with sugar / branding
Task: development and launch of a new trade mark of fresh berries mixed with sugar. Each SKU has its own fairy character: a bear, a fox and a hare. These characters indicate different berry flavours: black currant, blueberry or cranberry.
Scope of work: concept, naming, final art-work, prepress of 5 SKU.