Baltika-Carlsberg / ТМ Gor'kovskoe / beer / promo key-visual

About the project: 2015 / Baltika-Carlsberg / ТМ Gor'kovskoe (called after Gor'ky city - soviet time name for Nizhny Novgorod) / beer / promo key-visual

Task: reminding consumers on first spring days that the best way to spend their weekend is to go barbecuing with beer at Volga riverside. 

Scope of work: concept, design, copywriting, prepress.