About the project: 2010 / Ecomilk / TM Ecomilk / butter / key-visual
Task: key-visual development for a butter line in the medium price range. The copywriting is based on the fact that in Russian language a same word is used designating butter, vegetable oil as well as oil painting. The slogan says: "Butter / oil painting". The scene represents two neighbors grieving because they run out of butter.
Scope of work: concept, copywriting, illustration, final art-work, prepress.