Проект: Probiotic Plus
Hakuhodo Creative

TM Healthy Products / dairy products / promotional materials / the press

Red Umbrella Group

About the project: 2012 / Probiotic Plus / TM Healthy Products / dairy products / advertising creativity / the press

Task: development of the advertising concept aimed at communication in HoReCa segment. The goal of the campaign was to promote among hotel buyers the special English-language version of the product positioning as food for breakfast.

Scope of work: concept, design, copywriting, final art-work.