Проект: Khlebny Dom
Extrade-M F.M.C.G

ТМ Cookkini / biscuit / rebranding

Fazer

About the project: 2009 / Khlebny Dom / ТМ Cookkini / biscuit / rebranding

Task: rebranding of biscuits and repositioning it from the category of "crackers" into the category of "cookies" in order to extend the demand on the product, to widen the zone of goods outlay and to increase price policy.

Scope of work: concept, naming, copywriting, photo, final art-work, layout.