ТМ Slastoria / cookies and sweets / branding

About the project: 2011 / Region / ТМ Slastoria / cookies and sweets / branding

Task: development of a new trade mark in the middle price segment in order to transfer coconut cookies from the category of "cookies" into the category of "sweets" that can be either a product of the traditional consumption or a present. The main objective of the project is to increase cost of the product and to enlarge its selling.

Scope of work: consulting, naming, copywriting, concept, photo, final art-work, layout.