Kalinov Most F.M.C.G

TM Baikal Reserve / mineral water / branding

Red Umbrella Group
About the project: 2012 / Baikalsea Сompany / ТМ Baikal Reserve / mineral water / branding

Task:
development and launch of a new trade mark of russian mineral water for domestic and international markets in HoReCa premium segment and in retail trade of «А» category.

Scope of work:
idea, commercial art, concept, copywrighting, layout, final art-work, preproduction, support, supervision of the test print.