Проект: Baltika-Carlsberg / Kyrgyzstan
Baltika F.M.C.G

TM Dostuk / beer / branding


About the project: 2014 / Baltika-Carlsberg / ТМ Dostuk / beer / branding

Task: launching a new low price brand positioned as "local pride" which made it impossible to use Baltika-Carlsberg endorsement and an authentic concept and name was needed. The English for "Dostuk" is "friendship". 

Scope of work: naming, logo and concept development, illustration, prepress.