About the project: 2014 / Baltika-Carlsberg / ТМ Dostuk / beer / branding
Task: launching a new low price brand positioned as "local pride" which made it impossible to use Baltika-Carlsberg endorsement and an authentic concept and name was needed. The English for "Dostuk" is "friendship".
Scope of work: naming, logo and concept development, illustration, prepress.
