TM Luch / washing powders and detergents / branding

About the project: 2013 / Red Umbrella Group / TM Luch / washing powders and detergents / branding

Task: identity development of washing powder and devergents line in the Soviet style of the 70s. The brand is oriented on the lowest price segment and intended for sale in the non-network or network-discounted retail format areas (up to the rural areas).

Scope of work: copywriting, RTB, concept, illustration, final art-work, layout.