Baltika F.M.C.G

TM Varenezh / fresh berries mixed with sugar / branding

Khlebprom
About the project: 2015 / Kupecheskoe slovo / TM Varenezh / fresh berries mixed with sugar / branding

Task: development and launch of a new trade mark of fresh berries mixed with sugar. Each SKU has its own fairy character: a bear, a fox and a hare. These characters indicate different berry flavours: black currant, blueberry or cranberry.

Scope of work: concept, naming, final art-work, prepress of 5 SKU.