About the project: 2013 / Provincia / TM Zhivoy rostok / functional foodstuff / oat products and yoghurt products based on herbs / branding
Task: development of a new trade mark of functional dessert products. First the breakfast oat line was launched, then yoghurt products based on herbs appeared. The brand is positioned in the middle price segment and aimes to replace classic yoghurt products.
Scope of work: concept, consulting in the sphere of marketing, naming, photo, logo, final art-work, layout, prepress of 12 SKU.